{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Oregon Beverage Collective Finds Power in Numbers","description":" The pack mentality isn\u2019t going away anytime soon in craft brewing.    The Oregon Beverage Collective (OBC) \u2013 the tie up of Crux Fermentation Project, Cascade Lakes Brewing, Silver Moon Brewing, Goodlife Brewing and Tumalo Cider \u2013 launched a couple of weeks ago as one of the latest additions to this crowd.   OBC president Andy Rhine joined the latest edition of the Brewbound Podcast to share how those five brands are looking to build strength in numbers.   Rhine explained that OBC\u2019s formation wasn't out of necessity even in a Pacific Northwest market facing challenges through distributor consolidation. Instead, the collective\u2019s foundation was built via long-time relationships among brewery owners in Bend. And it was those relationships that led to Rhine acquiring Crux in a separate deal from founders Larry Sidor and Paul Evers.    Even with a portfolio of five brands and efforts to consolidate production, sales and marketing, Rhine said maintaining each brand\u2019s \u201cunique identity\u201d will be key to the future of the collective. The conversation also covered Rhine\u2019s view of OBC\u2019s future and whether more members will be added to its ranks.    Before the interview, Justin and Zoe break down the latest headlines, including the fallout from Dry January, the Brewers Association\u2019s 2025 financial results, Tilray\u2019s licensing deal with Carlsberg, the Left Hand Collective\u2019s newest member and the Supreme Court\u2019s ruling on reciprocal tariffs.   ","author_name":"Brewbound Podcast","author_url":"http:\/\/brewbound.libsyn.com\/website","html":"