{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"LinkedIn Is Not a Template Factory (Here\u2019s What Actually Works)","description":" Fred is joined by Mark Young, whose LinkedIn headline says it all: \u201cA cat person helping technical AI founders earn trust before the first call.\u201d   This episode is a lively (and refreshingly sceptical) conversation about why so much LinkedIn advice is formulaic, outdated, or simply irrelevant - especially for technical founders and specialists who need trust, not vanity metrics.   What you\u2019ll learn Why a lot of LinkedIn \u201cbest practice\u201d is recycled templates and pseudoscience The danger of chasing quick wins like \u201c20,000 followers in 90 days\u201d claims (and what\u2019s actually behind them) What LinkedIn\u2019s algorithm shift has changed (and why \u201cdo every format every week\u201d can hurt reach) Why the people who \u201cdo best\u201d on LinkedIn are often\u2026 the ones selling LinkedIn How to build trust with the right audience without trying to game the platform   The LinkedIn Audit: what Mark looks at Mark explains the simple profile elements that matter most if LinkedIn is going to work as a sales tool: Banner (top real estate): quickly signals \u201cyou\u2019re in the right place\u201d Headline: follows you everywhere\u2014comments, search, connection requests should clearly show who you help + how you help and can include a small \u201chuman hook\u201d (yes, like cats or Mary Poppins) About section: should read more like a landing page than a CV clear ICP, clear outcomes, easy to contact you Credibility signals: proof, continuity, trust markers (without making it all about you) ICP clarity: pick a focus for your campaign (even if you can sell wider) Call-to-action strength: what you want people to do next, made simple   Trust on LinkedIn: what actually works Engage properly (not spam comments, not \u201cAI parroting\u201d) Use LinkedIn like a real-world networking event: show up, contribute, be relevant Build familiarity and credibility before you ask for time or a call Avoid \u201cpotato-style\u201d engagement hacks that create noise, not trust   Connect with Mark Young LinkedIn: https:\/\/www.linkedin.com\/in\/markyoungsocial Email: Mark.young@lovesocialmedia.com Want an audit? Comment POTATO \ud83e\udd54   Follow Fred: https:\/\/linktr.ee\/fredcopestake   Watch this episode on YouTube: https:\/\/youtu.be\/KTJSIrxcHWY     Watch Fred\u2019s FREE YouTube Course: Sales Mastery for Engineers: https:\/\/bit.ly\/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard \u2013 free Check how well your sales approach fits today\u2019s buying environment https:\/\/collaborativeselling.scoreapp.com\/ ","author_name":"Sales Today","author_url":"http:\/\/throughpartnering.libsyn.com\/website","html":"