{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Build Your Retail Team","description":"You don\u2019t need a bigger team to scale your CPG brand. You need the right who. Most founders think the next move is hiring a full-time VP of Sales, a marketing team, or a supply chain lead. But at $5M, $10M, even $20M, that kind of overhead can crush your cash flow before retail ever pays you back. In this episode, we sit down with Les Hamilton, founder of CPG Integrated and former Target buyer, agency executive, and Chief Revenue Officer. He breaks down what actually happens when you get into retail\u2014and why so many brands fail after they \u201cwin\u201d the shelf. You\u2019ll hear: \u2022 Why retail is an audition\u2014and most brands fail it \u2022 The hidden cash flow trap behind national rollouts \u2022 What buyers really care about (hint: it\u2019s not your factory) \u2022 Why premium pricing beats competing on margin \u2022 When to hire marketing first\u2014and when you desperately need a CFO \u2022 How fractional executives can get you to $70M without a $300K salary If you\u2019re a founder trying to move from digital to brick-and-mortar\u2014or from $7M to $70M\u2014this conversation could save you millions. Listen now and rethink how you scale.   ","author_name":"CPG Insiders","author_url":"https:\/\/cpginsiders.com\/","html":"