{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP #545 How This Campaign Pivoted and Raised $512,257 on Kickstarter | Prolo Ring","description":"You\u2019ve seen crowdfunding campaigns raise millions.&amp;nbsp; It looks simple. Until you launch. What do you do if you need to pivot, and fast?&amp;nbsp; And can you still hit six figures\u2026 even after making big changes? In this episode, I sit down with Joey Cheng, creator of  Prolo Ring, who raised $512,257 from 891 backers on Kickstarter. Joey has a PhD in Electrical Engineering and 20 years of hardware experience. But even with that background, the launch didn\u2019t go as expected, and he had to pivot.&amp;nbsp; Fast In this episode, we break down:   Why followers don\u2019t always guarantee funding   How to pivot within the first 48 hours   The risk of overcomplicating your campaign   Marketing lessons for technical founders   How to navigate Facebook ad challenges and data tracking issues   Resources and Tools Mentioned:   Book a coaching call   Subscribe for Weekly Crowdfunding Tips   Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist   FREE Kickstarter Course   Kickstarter Launch Formula Audiobook   Prolo Ring    Prolo Ring: Full Desktop Control Without a Mouse   ","author_name":"Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified","author_url":"http:\/\/www.crowdcrux.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40219605\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40219605"}