{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Packaging the Flavor: Behind Dime MSG\u2019s Supply Chain Strategy","description":"MSG has been labeled as the villain of the food world, but Jennifer Ko is rewriting the story and bringing it back with a bold new twist. In this episode, Reid Jackson sits down with Jennifer Ko, the founder of Dime, a company that\u2019s reinventing how we think about MSG. Jennifer shares her personal connection to MSG, the cultural beliefs that shaped her family\u2019s avoidance of it, and how she\u2019s working to debunk common myths about this misunderstood ingredient. She also discusses the challenges of packaging, logistics, and the supply chain that come with launching a product in the competitive CPG space.  In this episode, you\u2019ll learn:   How Jennifer\u2019s curiosity about MSG turned into a business idea   The challenge of changing consumer perceptions&amp;nbsp;   The importance of streamlining packaging and logistics in CPG    Things to listen for: (00:00) Introducing Next Level Supply Chain (01:57) Jennifer\u2019s entrepreneurial journey (06:08) Breaking down the misconceptions about MSG (11:33) Building a brand around a stigmatized product (18:28) The challenges of building a business in the food industry (29:17) Advice for startups and aspiring entrepreneurs (33:19) Jennifer Ko\u2019s favorite tech  Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn  Register now for this year\u2019s GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org.&amp;nbsp;  Connect with the guest: Jennifer Ko on LinkedInVisit Dime at dimemsg.com ","author_name":"Next Level Supply Chain with GS1 US","author_url":"https:\/\/next-level-supply-chain-with-gs1us.podcastpage.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40213225\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40213225"}