{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Build a Brand That Isn't Boring","description":"Most coaches think they have a marketing problem. They don\u2019t. They have a lifestyle problem. In this episode, we break down why selling training tips and nutrition advice keeps you stuck in low ticket conversations, poor retention, and prospects who don\u2019t see the value in what you do. You\u2019re not selling macros &amp;amp; training. You\u2019re selling identity, discipline, standards, leadership &amp;amp; all the IMPACT that has one someones life. We dive into why we stopped making content like everyone else, started documenting our lives, and nearly doubled our fitness business on the principle that lived experience will always outperform \u201ceducational value.\u201d &amp;nbsp; Follow Us: Chad:&amp;nbsp;https:\/\/instagram.com\/chadmorganfit Caroline:&amp;nbsp;https:\/\/instagram.com\/carolinebiddle_rd Beyond Built:&amp;nbsp;https:\/\/instagram.com\/beyondbuilttraining Apply for Coaching:&amp;nbsp;https:\/\/beyondbuilttraining.com ","author_name":"The Beyond Built Podcast","author_url":"http:\/\/beyondbuilttraining.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40210800\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40210800"}