{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Psychology of Yes: Subconscious Selling Explained with Paul Ross","description":" Paul Ross has spent 30 years studying why people say yes\u2014and it rarely has anything to do with your product.  In this episode, he explains how top-performing reps create emotional safety before ever making a pitch. Small language shifts\u2014words like &quot;explore&quot; and &quot;together&quot;\u2014signal partnership instead of pressure, quietly lowering a buyer's guard.  When objections arise, Ross doesn't argue. He interrupts the pattern with a question that reframes the resistance entirely. The result? Conversations that feel less like sales calls and more like genuine decisions being made.  &amp;nbsp; ","author_name":"Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More.","author_url":"https:\/\/www.salespop.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40205410\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40205410"}