{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 264: The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands","description":"Episode 264: The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands Episode Description There\u2019s a new advertising channel with over a billion daily users and most eCommerce brands haven\u2019t tested it yet. In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down why AppLovin\u2019s Axon Ads platform is becoming one of the fastest growing acquisition channels for DTC brands. Opened to eCommerce in 2024, this mobile gaming network is already helping brands scale from a few hundred dollars a day to thousands, sometimes in a matter of weeks. Pep explains what makes Axon different from Meta and TikTok, why mobile gaming audiences convert differently, how the AI optimization works, and exactly how to structure your first campaigns. \u201cHere's the reality. Every advertising platform has a window of opportunity in the beginning where it's wide open and Axon is in that spot right now.\u201d \u2013 Pep Hufen If you\u2019re always looking for the next scalable growth channel before it gets crowded, this episode is for you. You Will Learn Why AppLovin has \u201cover a billion daily users\u201d and why the audience \u201cskews towards women in their thirties and forties.\u201d How Axon delivers \u201c35 seconds of undivided attention.\u201d Why \u201c80% of the conversions happen within one hour after someone clicks on your ads.\u201d The three things that make this platform different: \u201cthe ad format, the user psychology and the AI technology behind it.\u201d When to choose ROAS vs. cost per purchase (CPP). Why you should \u201claunch it and don\u2019t touch it for seven days.\u201d How to scale budgets \u201c30 to 40% every two to three days.\u201d The three levers to pull when performance drops: \u201ccreative, the offer or the landing page.\u201d Why \u201ccreative is your biggest lever.\u201d Links & Resources Smart Marketer \u2013 https:\/\/smartmarketer.com\/Smart Marketer Agency \u2013 https:\/\/smartmarketeragency.com\/ Omnisend \u2013 https:\/\/smartmarketer.com\/omnisend Use code SMART for 50% off your first three months Timestamps 00:16 \u2013 Introduction: \u201cThe biggest new advertising opportunity since the early days of Facebook ads.\u201d 02:19 \u2013 \u201cThere\u2019s a new advertising platform with over a billion daily users\u2026\u201d 03:13 \u2013 Why Mobile Games Are Bigger Than You Think 04:05 \u2013 Who the Audience Really Is 04:57 \u2013 Scaling from \u201c300 a day to 3000 a day in about 30 days\u201d 05:59 \u2013 \u201c35 seconds of undivided attention\u201d 08:19 \u2013 Why Most Clicks Happen on the End Card 09:09 \u2013 User Psychology: Relaxed vs. Doom Scrolling 11:00 \u2013 How to Set Up Your First Campaign 12:41 \u2013 ROAS vs. CPP 15:48 \u2013 Optimization Window Strategy 16:33 \u2013 Budget Setup and the 7 Day Rule 18:49 \u2013 Creative Set Structure 21:13 \u2013 Reading Performance and Attribution 22:42 \u2013 Scaling Budgets \u201c30 to 40% every two to three days\u201d 24:09 \u2013 When It\u2019s Not Working: \u201cCreative is your biggest lever.\u201d 24:56 \u2013 Why the Window Is Open Right Now YOUR ENGAGEMENT MATTERS! Thank you so much for listening to the Smart Marketer Podcast. If you enjoyed what we shared today, please help us by subscribing to the show. Not only will you be notified when we have new content, it also helps get the show out to many more people. Leave a 5-star review on Apple Podcasts and share this episode with a fellow marketer who\u2019s looking for the next scalable growth channel. Serve the World Unselfishly and Profit.   ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"