{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Jennifer Barroquiero\u2019s leadership in Self Storage happened almost on accident!","description":"I sit down with Jennifer Barroqueiro, Vice President of Third-Party Management at All-Purpose Storage, to discuss the unique challenges and rewards of operating in the Northeast market. Jennifer brings eight years of experience, ranging from her days as District Manager #12 at SAM to her current leadership role, to a conversation that balances tactical operations with deep-rooted company culture .  We discuss the current legislative &quot;wave&quot; hitting the industry in 2026 and why owners must be active in local associations like NESSA to protect their assets . Jennifer also reveals why All-Purpose Storage refuses to participate in the &quot;race to the bottom&quot; regarding street rates and how they use creative marketing and community focus to maintain occupancy in secondary markets .  Key Takeaways from this Episode:  Boutique Third-Party Management: Why scaling isn't just about the number of doors, but about having a leadership team that truly has your back .  The &quot;Roy the Goat&quot; Mascot: A fun and functional look at how community-focused branding can differentiate you in crowded markets . Automation and AI: Why Jennifer is currently testing AI agents and how she uses the EOS platform to keep her team &quot;lean and mean&quot; Market Outlook for 2026: Why 2026 is shaping up to be a better\u2014but still challenging\u2014year for revenue management compared to post-COVID highs . Personal Resilience: An emotional update on Jennifer's son and how his strength serves as an inspiration for her professional life . Whether you\u2019re a New England owner looking for a partner with scale or an operator trying to navigate the 2026 rate environment, Jennifer\u2019s insights on hospitality-driven storage management are essential .  Connect with Jennifer Barroqueiro: Email: jenniferb@storeallpurpose.com  Website: www.storeallpurpose.com  Connect with Thaddeus Campbell: Website: https:\/\/s3.partners\/ LinkedIn: https:\/\/www.linkedin.com\/in\/itsthadcampbell\/   This episode was brought to you by: https:\/\/kiwiconstruction.com\/  &amp;nbsp; ","author_name":"Stories Behind the Door","author_url":"https:\/\/safestorageusa.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40200775\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198871510"}