{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"1117. How Substack Became a Revenue Engine After Two Months (And Why Experts Who Move There Now Have An Advantage)","description":"In today's episode, Kelly shares why she believes Substack represents one of the biggest early-adopter opportunities for thought leaders, authors, and premium service providers, and why waiting could cost you years of leverage. This episode breaks down:   Why Instagram is becoming unsustainable for the average business owner   The difference between content volume and content depth   Why Substack attracts premium buyers   How to use it as a trust-building offer and revenue engine   &amp;nbsp;If you\u2019ve ever felt like you were on a hamster wheel of content creation without being rewarded for your depth, frameworks, and thought leadership, this conversation will shift how you think about platform strategy in 2026 and beyond. Timestamps:  2:00 \u2013 Testing the Substack strategy across industries (and what happened) 5:00 \u2013 Why AI distribution on Instagram will hurt most creators 6:30 \u2013 Volume vs. depth: The platform shift 8:20 \u2013 Why Substack attracts premium buyers (leaders are readers) 9:35 \u2013 The biggest mistake you can make when joining the platofrm 11:15 \u2013 How Substack becomes a revenue engine 12:00 \u2013 Why urgency matters (early adopter advantage) 13:45 \u2013 The 1% vs. the 99% 15:25 \u2013 You can be right, or you can be rich 17:25 \u2013 Why authors must get on Substack now 18:45 \u2013 The 30-minute-a-day growth strategy Resources:&amp;nbsp;   Join the LIVE Substack Intensive on February 24 and get set up to grow and monetize Substack right away: https:\/\/accelerator.virtualbusinessschool.com\/substack&amp;nbsp;   Follow Kelly on Substack: https:\/\/kellyroachofficial.substack.com\/subscribe&amp;nbsp;   Follow Kelly on Instagram: https:\/\/www.instagram.com\/kellyroachofficial\/&amp;nbsp;   Follow Kelly on Facebook: https:\/\/www.facebook.com\/kelly.roach.520\/&amp;nbsp;  Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/kellyroachint\/&amp;nbsp;  ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40198125\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40198125"}