{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Paul Larche: Watch Now to unlock AI, Algorithms, and Emotion, Oh My","description":"What actually drives buying decisions \u2014 logic or emotion? &amp;nbsp; In this episode of the WholeCEO Podcast, Lisa G. sits down with Paul Larche to break down the Old Brain vs. New Brain concept in simple terms and explain what\u2019s really happening when someone says \u201cyes.\u201d &amp;nbsp; We cover: 1-Why logical arguments fail \u2014 even with strong data 2-How AI-driven marketing may be over-optimizing logic 3-Why founders relying on features and proof lose influence 4-The emotional drivers behind conversion and trust &amp;nbsp; If you\u2019re a CEO, founder, or marketer navigating AI, algorithms, and persuasion, this conversation will change how you communicate. &amp;nbsp;  \ud83d\udc49 Watch now and learn how to align data with emotion for real impact. Subscribe for more leadership, psychology, and performance insights. ","author_name":"WholeCEO With Lisa G Podcast","author_url":"https:\/\/lisagfitness.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40197920\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198860410"}