{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"44 \u2013 This Is Marketing by Seth Godin (Book Summary for Educators Who Hate Marketing)","description":"Most educators think marketing means advertising, promoting, or \u201cselling yourself.\u201d And if you\u2019ve ever felt that resistance rise in your chest at the thought of doing marketing, you\u2019re not alone. In this episode, we break down our biggest takeaways from Seth Godin\u2019s bestselling book This Is Marketing and explore why educators are actually uniquely positioned to thrive in this new era of marketing. If marketing is the act of making change happen, then teachers and leaders have been marketers their entire careers. We unpack five powerful ideas from the book, including serving the smallest viable market, why authenticity isn\u2019t the goal, and how culture is strategy, and connect each one directly to the strengths educators already have. Along the way, we share the moment our own relationship with marketing shifted, and why building community changed everything for us. If you\u2019ve ever thought, \u201cI just don\u2019t want to do marketing,\u201d this conversation will reframe it entirely and leave you with practical action steps you can use right away in your consulting or leadership work. Join our email community for deeper reframes, practical tools, and behind-the-scenes thinking on building a values-aligned education business: \ud83d\udc49 Join the mailing list: https:\/\/www.unleashyes.org\/email-list-opt-in And if you\u2019d like to read This Is Marketing by Seth Godin for yourself, you can find it here:\ud83d\udcd6 Get the book: https:\/\/www.indigo.ca\/en-ca\/this-is-marketing-you-cant-be-seen-until-you-learn-to-see\/9780525540830.html If this episode resonates, make sure you\u2019re following the podcast so you don\u2019t miss what\u2019s next. Connect with Tom & Nat: >> Follow Tom on Linkedin >> Follow Nat on Linkedin >> Follow @unleashyes on Instagram >> email info@unleashyes.org ","author_name":"Unleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso \u2014 Business, Education, Mindset","author_url":"https:\/\/sites.libsyn.com\/unleashyes","html":"