{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)","description":" Pete Vomocil \ud83d\udc9b is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing, his engineering team screened 20 vendors down to 6. Three made it to finalist calls. The vendor with the best sales orchestration won. A year later, Pete ripped it out and rebuilt the entire platform himself in 4 weeks. In this episode, Pete walks us through: Why he'll instantly disqualify vendors for "woo-woo" What separated good sales orchestration from great across the 3 finalist calls The onboarding gaps that killed the deal despite a well-run sales process Why delayed vendor follow-up led a non-technical CMO to build a full-stack platform himself If you sell CMS, martech platforms, or anything with complex onboarding, this one's for you. Guest: Pete, CMO Hosts: Jen Allen-Knuth & Drew Giovannoli More research at buyertruths.com We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them. Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. \u2192 buriedwins.com Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. \u2192 demandjen.com ","author_name":"Buyer Truths","author_url":"https:\/\/www.buyertruths.com","html":"