{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Authority, AI &amp; the Illusion of Growth Hacks with Matthew Mamet","description":"S6:E17 Everyone wants the shortcut. No one wants to hear there isn\u2019t one. Queue Up Episode This week on Small Business Stories, Dr. LL sits down with technical advisor and business coach Matthew Mamet to unpack what AI is actually changing and what it is not. If people don\u2019t trust you, they won\u2019t buy from you. If they can\u2019t distinguish your expertise from a bot, they won\u2019t remember you. Matthew brings perspective from the dot-com era through today\u2019s LLM shift, explaining why growth hacks fail and why authority now matters more than ever. \ud83d\udc64 Guest Matthew Mamet Technical Advisor &amp;amp; Business Coach Former Java engineer | Growth strategist Core Problems Discussed   AI content saturation and declining SEO returns   Confusing automation with innovation   Decision paralysis in the age of infinite tools   Practical Takeaways   Authority beats automation   Human-in-the-loop content preserves differentiation   Most business decisions are reversible \u2014 act accordingly   Timestamps 00:02 The shift from SEO to AI discoverability 05:45 Why backlinks no longer move rankings alone 08:10 Google\u2019s EEAT and authority signals 11:50 Human-in-the-loop content creation 26:30 Type 1 vs Type 2 business decisions Who This Episode Is For   Digital entrepreneurs navigating AI   Founders building long-term authority   Small businesses questioning growth hacks   Invisible brands don\u2019t make money. Invisible expertise doesn\u2019t scale. Season 6 continues decoding the patterns that undermine credibility. \u2705 Subscribe for weekly conversations on entrepreneurship \ud83d\udd01 Share this episode with someone who needs to be heard Follow STEERus on social media: YouTube: https:\/\/www.youtube.com\/@Midlifesuccess Instagram: https:\/\/instagram.com\/steerus Facebook: https:\/\/facebook.com\/steerus LinkedIn: https:\/\/www.linkedin.com\/company\/steerus&amp;nbsp; &amp;nbsp; #ai #digitalmarketing #seo #entrepreneur #smallbusiness &amp;nbsp; ","author_name":"Small Business Stories","author_url":"https:\/\/steerus.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40193665\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198842565"}