{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The 2mm Shift: Stop Selling, Start a Revolution","description":"Stop trying to be "liked" by everyone. The brands that win are the ones that pick a fight. If you aren\u2019t standing against something, your audience doesn\u2019t know what it means to stand with you. Defining the "Enemy" is the fastest way to turn a passive observer into a die-hard fan. Look at how the giants do it: Apple vs. Complexity. Nike vs. Excuses. Liquid Death vs. Boring. Dove vs. Perfection. Patagonia vs. Waste. Tesla vs. Fossil. When you name the enemy, you give your audience a reason to choose a side. I\u2019m going to show you how to identify your brand\u2019s "Villain" and use it to build a tribe that actually gives a damn about what you\u2019re selling. It\u2019s time for a 2mm Shift. Marketing isn\u2019t about massive overhauls; it\u2019s about the tiny, precise adjustments that change the entire trajectory of your business. That is exactly what we master in our upcoming workshop. Get on the waitlist for the 2mm Shift Workshop here: \ud83d\udc49 https:\/\/2mmshift.me\/workshops","author_name":"2mm Shift","author_url":"https:\/\/2mmshift.me","html":"