{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Smart Practices Grow During Uncertain Times \u2014 Catherine Maley, MBA (Ep. 350)","description":"\ud83d\udcc5 Schedule Your Practice Growth Strategy Review \u2699\ufe0f Restart your practice in 7 days \u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f Catherine Maley, MBA, with nearly 30 years in helping cosmetic surgeons and their staff, explains how smart practices grow during uncertain times. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice \u2013 What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How Smart Practices Grow During Uncertain Times Currently, something subtle is happening in aesthetic practices. Specifically, it isn\u2019t dramatic. Instead, it is quieter than that. Increasingly, consultations are taking longer. Meanwhile, patients are asking more questions. Consequently, decisions are slowing down. Similarly, negotiations are becoming sharper. Even so, affluent patients \u2014 those who clearly have the money \u2014 are hesitating. Importantly, this hesitation isn\u2019t about affordability. Rather, uncertainty delays commitment. Unfortunately, this is where many practices make a mistake. Typically, when they sense hesitation, they tighten operations. For example, they cut marketing. Additionally, they freeze hiring. Likewise, they reduce training. Eventually, they negotiate fees. As a result, profit margins erode. In reality, expense cutting doesn\u2019t create growth. Instead, it usually slows decline. By contrast, resilient practices take a different approach. Rather than asking, \u201cWhere can we cut?\u201d they ask, \u201cWhere are we underperforming?\u201d Often, the answers are operational. For instance, missed calls reduce opportunity. Similarly, lost consult conversions weaken revenue. Likewise, weak follow-up limits growth. Additionally, dormant past patients represent untapped value. In uncertain markets, you don\u2019t need 30% growth. Instead, you often need about 10% tighter execution. Therefore, clarity becomes a competitive advantage. In this week\u2019s podcast, "How Smart Practices Grow During Uncertain Times," I explain: Specifically, why patients negotiate harder during uncertain markets Additionally, why cutting expenses rarely produces real profit growth Furthermore, where practices often underperform without realizing it Finally, why strong systems outperform aggressive discounting Ultimately, uncertainty isn\u2019t a threat. Instead, it acts as a filter. Consequently, weak systems struggle. Meanwhile, strong systems remain steady. In the end, profit growth doesn\u2019t come from panic. Rather, it comes from clarity. Indeed, if you\u2019d like an objective look at where your revenues may be underperforming \u2014 without adding more ads, more staff, or more chaos \u2014 request a private Practice Growth Review. Sometimes, one operational adjustment can influence the entire year. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   \u2b07\ufe0f FREE BOOK: \ud83d\udcd5 Get my 5-Star Rated Book, "Your Aesthetic Practice \u2014 What Your Patients Are Saying," FREE! Just pay S\/H \u2705 STAY UPDATED: \ud83c\udf10 Catherine's Website \ud83d\udcdd Catherine's Blog \ud83c\udfa4 "Beauty and the Biz" Podcast \ud83d\udcfa "Beauty and the Biz" Videocast \ud83d\udd0a "Beauty and the Biz" on Apple Podcasts \ud83e\udd1d LET'S CONNECT: \u27a1\ufe0f Instagram \u27a1\ufe0f Facebook \u27a1\ufe0f Twitter \u27a1\ufe0f LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that\u2019s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you\u2019ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don\u2019t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It\u2019s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I\u2019ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let\u2019s grow your cosmetic revenue."    #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons  ","author_name":"Beauty and the Biz","author_url":"https:\/\/www.catherinemaley.com\/podcast\/","html":"