{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"TMCP #639: Jason Noel - Fat Fender Garage, The 20-Year Overnight Success","description":"Jason Noel, founder of Fat Fender Garage in Gilbert, Arizona, joins us this week with a story that\u2019s less about horsepower at the beginning \u2014 and more about perseverance. Jason didn\u2019t grow up chasing race cars. He was a finish carpenter by trade, building doors and crown molding before the 2008 housing collapse wiped out his business and forced a complete reset. What came next wasn\u2019t a hobby gone wild \u2014 it was a deliberate rebuild. One old truck led to another, then to customer builds, then to something much bigger than he ever planned. Today, Fat Fender Garage is a full-scale restoration shop specializing in classic Ford and Chevy trucks, known especially for early Ford F-100s and modern Coyote swaps. Along the way, Jason learned that if he wanted the quality and timelines his customers expected, he\u2019d have to take control of the process. That meant bringing paint, upholstery, parts manufacturing, and now even chassis production in-house. What started as flipping a few trucks for fun has grown into a 75-person operation building high-end custom vehicles and engineered components designed to compete at the top of the industry. In this episode, Jason shares the hard lessons from early customer builds, the philosophy behind vertical integration, why he chose to compete directly with established chassis manufacturers, and how telling the real story \u2014 wins and failures alike \u2014 became the backbone of Fat Fender\u2019s marketing success. If you\u2019re into classic trucks, modern restomods, or the realities of scaling a business in the automotive aftermarket, this is a conversation you won\u2019t want to miss. ======================================== Dallas Kibbe Racing Update! Follow Dallas Kibbe Racing for race results, stats, and behind-the-scenes racing action: https:\/\/www.facebook.com\/DallasKibbeRacing https:\/\/www.instagram.com\/dallaskibbe_13\/ https:\/\/www.tiktok.com\/@dallaskibbe_13 https:\/\/www.myracepass.com\/drivers\/178661 ======================================== This interview sponsored by our pals at National Parts Depot \u2013 your premier source for muscle car restoration parts! ","author_name":"The Kibbe and Friends Show","author_url":"https:\/\/themusclecarplace.com\/podcasts\/the-kibbe-and-friends-show\/","html":"