{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Trades Businesses Are Losing Jobs Online","description":"Your Website Is Dead. You Just Haven\u2019t Checked the Pulse. Contractors love tools. But hate marketing. And that\u2019s exactly why they\u2019re losing jobs in 2026. If you\u2019re an HVAC company, plumber, electrician, or builder still treating your website like a digital brochure\u2026 you\u2019re invisible. Wes Towers, founder of Uplift 360, joins us to talk contractor marketing, local SEO, and why most trades businesses wait until work dries up before they panic. This one isn\u2019t about \u201cbranding.\u201d It\u2019s about survival. \ud83c\udf78 What we hit on: Why contractors avoid marketing when business is good The stale website mistake killing your Google traffic Why case studies beat AI garbage every time How to structure a contractor website that converts Where trades should focus on social media (and where not to) Google Business Profile for local contractors The deposit mistake sinking builders in 2026   \ud83d\udca1 Notable Takeaway: This is how you do business. You set the rules. Because at the end of the day, it\u2019s your risk.   \ud83d\udc64 About our Guest: Wes Towers runs Uplift 360, a marketing agency built for builders and trades. He helps construction companies get found online and win better jobs without pretending to be influencers.   \ud83c\udfa7 Why Listen: If you run a trades business and want more leads in 2026, fix your website first. Then listen to this episode. \ud83d\udd17 Links + Stuff Website: https:\/\/uplift360.com.au LinkedIn: https:\/\/www.linkedin.com\/in\/westowers\/ Instagram: https:\/\/www.instagram.com\/uplift_360\/ Facebook: https:\/\/www.facebook.com\/Uplift360Aus X (Twitter): https:\/\/x.com\/uplift_360 \ud83d\udd14 Enjoyed the episode? Subscribe so you don\u2019t miss future conversations on business growth, funding, strategy, and the stuff most people don\u2019t explain clearly. If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right. \ud83c\udfa7 Listen or watch The Liquid Lunch Project Available on all major podcast and video platforms: \u2022 Official site: https:\/\/theliquidlunchproject.com\u2022 Apple Podcasts: https:\/\/podcasts.apple.com\/us\/podcast\/the-liquid-lunch-project\/\u2022 Spotify: https:\/\/open.spotify.com\/show\/12HPEDMmsbfsp8tHt5LiZJ\u2022 Audible: https:\/\/shorturl.at\/6j4vz\u2022 YouTube (full episodes + clips): https:\/\/www.youtube.com\/@Credit_Banc \ud83d\udcec Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy...without the noise. Subscribe here: \ud83d\udc49https:\/\/theweeklyfromshieldadvisory.substack.com\/ \ud83d\udcbc Need funding or working capital? If today\u2019s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork. \ud83d\udc49 Book a free 15-minute call here: https:\/\/shorturl.at\/LwxsA \ud83d\udcf2 Connect with the hosts Follow along for behind-the-scenes clips, commentary, and things that don\u2019t make it into the episode. \u2022 Matt Meehan:https:\/\/www.instagram.com\/matthew.r.meehan \u2022 Luigi Rosabianca:https:\/\/www.instagram.com\/luigi_rosabianca \u2022 The Liquid Lunch Project:https:\/\/www.instagram.com\/theliquidlunchproject\/ \ud83d\udcac One last thing Know a business owner who would appreciate this conversation? Send them the episode. That\u2019s how this show grows. ","author_name":"The Liquid Lunch Project","author_url":"https:\/\/theliquidlunchproject.com","html":"