{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Anthony Geisler's Sequel Brands: Five Boutique Brands, Zero Debt, 100% Control","description":" In this episode, Eric sits down with serial fitness entrepreneur Anthony Geisler to unpack his new venture, Sequel, why he\u2019s doubling down on longevity, and how he sees the future of fitness shifting toward healthspan, tech-enabled training, and democratized wellness for the masses.\u200b \u2728 Key takeaways \ud83d\udd25 It\u2019s you vs. you: Anthony sees entrepreneurship and fitness through the same lens as Kobe\u2019s \u201cMamba mentality\u201d \u2013 the real competition is with your own potential, not other brands.\u200b \ud83c\udfdb\ufe0f Sequel as the \u201csecond act\u201d: After Xponential, he\u2019s rebuilt with the same core team, no debt, and 100% ownership, aiming to run the playbook without public-market and PE constraints.\u200b \ud83d\udcc8 Health > \u201cfitness industry\u201d: He argues the world\u2014not just the fitness sector\u2014is shifting, with longevity, biohacking, GLP-1s, and tech-driven consumer education driving massive tailwinds.\u200b \ud83e\uddec Ultimate Longevity Center\u200b \ud83e\uddca The \u201cplayground\u201d model: Sauna, cold, hyperbaric, red light, stretching, EMS, and more under one roof, wrapped in memberships designed to be accessible and habit-forming rather than \u201ccelebrity-only\u201d wellness.\u200b \ud83d\udcaa Pilates 2.0: With Pilates Addiction, he\u2019s pushing a higher-intensity, more entertaining, HIIT-style Pilates experience aimed at younger, performance-focused consumers who want more \u201csqueeze\u201d from each session.\u200b \u26a1 EMS finally done right\u200b\u200b \ud83e\uddc2 Real-world protocol: Anthony walks through his own longevity stack \u2013 from salt and whole food to aminos, sunlight, steps, and sleep \u2013 and why most people are just one hydration and protein fix away from feeling better.\u200b Episode overview Anthony opens up on why, after achieving significant financial success and a multi-brand empire at Xponential, he chose to start all over again with Sequel. For him, business is his arena, and building is his version of Kobe Bryant staying in the game as long as possible\u2014driven by competition with himself and loyalty to the team that loves to build. Checkout our sponsors \u2728 \ud83d\udd17 Perfect Gym: https:\/\/www.perfectgym.com\/en \ud83d\udd17 eGym: https:\/\/egym.com\/int                     ","author_name":"Future of Fitness","author_url":"https:\/\/www.futureoffitness.co\/","html":"