{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why \u201cThat\u2019s Not My Brand\u201d Keeps You Small","description":"A lot of service business owners say \u201cthat\u2019s not my brand\u201d like it\u2019s a standard. Sometimes it is. But most of the time it\u2019s just a respectable way of saying: I don\u2019t want to be seen learning this. This episode is about the cycle smart businesses repeat: rejecting what feels uncomfortable, calling it a brand rule, and then wondering why growth feels slower than it should. In 2026, the cost of waiting is higher because everything normalizes faster. So if you only move once it feels comfortable, you end up doing it when it\u2019s harder. I\u2019m Veronica Di Polo, a marketing + messaging consultant based in Moraira, Spain. I help service businesses get chosen faster by fixing the words that make buyers hesitate. \ud83d\udc47 Get the 3-Day \u201cCan They Find You?\u201d Sprint Three quick moves to test if you\u2019re findable, write one sentence people can repeat, and publish a simple FAQ that gets you recommended. https:\/\/veronicadipolo.mykajabi.com\/aisprint _______________________ \ud83c\udfa7 Enjoyed the episode?   Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok.   \u2728 Leave a review on Apple Podcast, it helps the right people find the show. \ud83d\udcec Want V\u2019s Emails (the stuff I won\u2019t post)?  https:\/\/veronicadipolo.mykajabi.com\/vdaily ","author_name":"Branding Momentum with Veronica Di Polo","author_url":"https:\/\/veronicadipolo.mykajabi.com\/podcasts\/branding-momentum-with-veronica-di-polo","html":"