{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"APPRVD ACADEMY PODCAST - EPISODE 2 - IDENTITY BEFORE PRODUCT - TUTU","description":"APPRVD ACADEMY PODCAST Episode: Identity Before Product \u2014 How to Start a Streetwear Brand   Most people start a streetwear brand by designing a logo. That\u2019s why most brands never last.   In this episode, Tutu Ralogaivau \u2014 Creative Director of APPRVD \u2014 explains the real first step: you don\u2019t build a product first, you build a point of view first.   Streetwear has never been about fabric. It\u2019s about signalling. Belonging. Meaning. A T-shirt only matters when it represents a person becoming someone new.   You\u2019ll learn:   Why copying trends guarantees invisibility The difference between clothing brands and identity brands How to define your brand philosophy before you design anything The \u201cuniform mindset\u201d that makes people wear a brand daily The mistake 90% of first-time designers make in their first drop     If you\u2019re starting a brand while working a 9-5, this episode gives you the mental blueprint before you spend money on samples, printing, or Shopify.   Because the truth is simple:   Products create sales. Identity creates movements.   APPRVD Academy is where fashion entrepreneurs stop guessing and start building with intention.   Dream. Design. Build. Legacy. ","author_name":"APPRVD ACADEMY PODCAST","author_url":"https:\/\/www.apprvdacademy.com\/","html":"