{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"238: Why school marketing works differently - 1\/5","description":"The Insight Series with Charlie Maughan \u2013 Why school marketing works differently \u2013 Orientation Welcome to the first topic in The Insight Series. In this orientation episode, Charlie sets the context for why school marketing often feels harder than it should \u2014 and why that tension isn\u2019t accidental.   School choice is a high-stakes, identity-driven decision shaped by long timelines, multiple influencers and emotional weight. Parents are often well advanced in their thinking before they enquire, reshaping how marketing must work.   Charlie explores what this means for school marketers, often carrying responsibility without full authority, and why brand building in schools is less about promotion and more about reducing risk and building confidence.   This episode begins a five-part exploration of why school marketing works differently. Episode Links: The B2B Buyer Experience Report \u2013 6sense School Choice: A Research Report \u2013 Independent Schools Australia Parents often lack metacognitive insight into what drives school choice decisions. \u2013 PLOS ONE The B2B Buying Journey: Key Stages and How to Optimize Them \u2013 Gartner   Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to imageseven.com.au\/imaginate ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"