{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"BEE 537 Reinventing Luxury Lambrusco: Myisha Moore on Building Saint Enzo Into a Modern Celebration Icon","description":"In this episode, we sit down with Myisha Moore, founder of Saint Enzo \u2014 a luxury modern Lambrusco designed to rival Champagne in quality and sophistication. Launched in August 2025, Saint Enzo\u2019s first release sold out within minutes online. Retailing at $80, the wine is produced entirely in Italy using 100% organic Lambrusco Grasparossa, with zero additives or cellar manipulation \u2014 challenging outdated perceptions of Lambrusco and restoring it to its historic prestige. Myisha, a brand management leader with experience across Nike, BlackRock, Ferrari, and Christian Louboutin, identified a white space in the wine and celebration market. Partnering with Armon Moore \u2014 a Creative Director with experience spanning Bentley, Bevel, and global luxury wine markets \u2014 the duo spent six years developing a product intentionally designed for modern connection and elevated celebration. In this conversation, we discuss: \u2022 Repositioning misunderstood categories as aspirational \u2022 From personal observation to market opportunity \u2022 Six years of vineyard visits and producer partnerships \u2022 The intersection of design, strategy, and luxury \u2022 Building a brand ecosystem rooted in joy and cultural relevance Saint Enzo is more than wine \u2014 it\u2019s a reframe of celebration itself. Subscribe, leave a review, and share this episode with someone who appreciates bold branding, luxury innovation, and visionary founders. #LuxuryWine #FounderStory #BrandStrategy #WineIndustry #Entrepreneurship &amp;nbsp; saintenzo.com ","author_name":"Black Entrepreneur Experience","author_url":"http:\/\/beepodcast.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40148110\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198691415"}