{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 210: Use Copy Strategically to Help Your Book Sales Page Convert","description":"In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that\u2019s a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book visibility. Jodi and Erin also discuss email marketing as it relates to books, including direct sales strategies, customer data, and email list permissions best practices.   Time Stamps: 00:01 \u2014 Intro + welcome Erin back 02:40 \u2014 Book page on existing site vs. separate book website 05:23 \u2014 Why keeping the book on your site supports SEO + authority 07:36 \u2014 The must-have: a dedicated book page (and where to place it) 09:31 \u2014 Where to reference the book (About page, homepage, resources) 11:46 \u2014 Use blog posts + podcast show notes to promote the book naturally 13:00 \u2014 SEO strategy: long-tail keywords + \u201cmore windows on your house\u201d 16:44 \u2014 Why direct sales matter: upsells, funnels, customer data 23:23 \u2014 Email compliance: permission-based opt-ins + receipt email strategy 28:20 \u2014 Build a book-specific nurture sequence (before general newsletter) 29:45 \u2014 What a book page needs (keep it simple) 32:52 \u2014 Media page vs. media section on book page 35:45 \u2014 Permission to take a \u201cB-minus approach\u201d and improve later 39:44 \u2014 Book recommendations + where to find Erin   Keywords: book sales page, book website vs sales page, author website copy, website copywriting for authors, book landing page, book page on website, how to sell a book on your website, direct book sales, selling books direct, book marketing for business owners, book funnel, book nurture sequence, email opt-in compliance, CAN-SPAM laws, customer data for authors, SEO for authors, book SEO keywords, blog posts for book marketing, podcast show notes SEO, branded keywords, author platform, about page book placement, website navigation book page, media page for authors, speaking page for authors, book page conversion rate, copywriting tips for book pages, business owners writing books, book writing for business owners   Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Erin\u2019s podcast: Talk Copy to Me: https:\/\/erinollila.com\/podcast\/   About Our Guest: onversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a conversion copywriter who believes in the power of words and how a message can inform\u2014and even transform\u2014its intended audience. When she\u2019s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing.    Website: http:\/\/erinollila.com Talk Copy to me (podcast): https:\/\/erinollila.com\/podcast\/ Links to social media accounts: Instagram  LinkedIn  Facebook  Twitter   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https:\/\/docs.google.com\/document\/d\/12NfaADDVbezVb5EPLxs3sdmq6g8M9N-eDN3BnJT67v0\/edit?usp=sharing   ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"