{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"291: Go-to-market strategy: what to do before you launch","description":"A beautiful logo won\u2019t save your startup. If you treat go-to-market as a slick website and a rebrand, you\u2019re already behind. Here\u2019s the thing. In tech, marketing isn\u2019t a department. It\u2019s product strategy. From day one. In this episode, Sophia Matveeva breaks down the seven pillars of go-to-market strategy that every non-technical founder needs to understand before writing a single line of code. No jargon. No \u201cspray and pray\u201d ads. No fantasy launch parties. In this episode, you will hear:  Why your \u201cpretty logo\u201d won\u2019t save a bad go-to-market \u2014 and what actually drives early traction How to define your exact target customer so you stop building for everyone and start selling to someone The hidden cost of customer acquisition \u2014 and how to avoid burning 40% of your budget on ads Why your first 10 customers matter more than your first 1,000 \u2014 and how to land them without a flashy launch event  Resources from this Episode Free AI Mini-Workshop for Non-Technical Founders Learn how to go from idea to a tested product using AI \u2014 in under 30 minutes. Get free access here: techfornontechies.co\/aiclass Follow and Review: We\u2019d love for you to follow us if you haven\u2019t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We\u2019d love it even more if you could drop a review or 5-star rating over on  Apple Podcasts. Simply select \u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https:\/\/emeraldcitypro.com Let them know we sent you. For the full transcript, go to  https:\/\/www.techfornontechies.co\/blog\/291-go-to-market-strategy-what-to-do-before-you-launch &amp;nbsp; ","author_name":"Tech for Non-Techies - Practical app &amp; AI strategy for non-technical founders.","author_url":"https:\/\/www.techfornontechies.co\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40142325\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198671125"}