{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 209: Active vs. Passive Book Marketing Strategies for Business Owner Authors","description":"In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain. &amp;nbsp; Time Stamps: 00:00 \u2014 Introduction: Why sustainable book marketing matters 01:00 \u2014 Burnout and overwhelm in book marketing 02:20 \u2014 Launch energy vs. long-term marketing energy 03:30 \u2014 Why business owners market books differently than traditional authors 04:45 \u2014 Experimentation and data in book marketing 05:40 \u2014 Active vs. passive marketing explained 06:45 \u2014 Practical day-to-day marketing approaches 07:15 \u2014 Simple visibility tactics that work quietly 08:15 \u2014 Quarterly promotion pushes and marketing cycles 09:30 \u2014 Building a sustainable long-term marketing plan &amp;nbsp; Keywords: sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books &amp;nbsp; Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Write Publish Market  Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books Write Publish Market  Episode 143: Think Beyond the Book Launch &amp;nbsp; LINK TO FULL EPISODE (RAW) TRANSCRIPT:  https:\/\/docs.google.com\/document\/d\/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc\/edit?usp=sharing &amp;nbsp; ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40138155\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198657605"}