{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S7E7 - Little treat and nostalgia culture","description":"Hey marketing mates! This episode feels like a warm hug in podcast form. Today we\u2019re diving into little treats and nostalgia culture\u2026 because let\u2019s be honest, the world feels like a lot right now. People are actively craving comfort. Online chatter around nostalgia grew by 18% in 2025. That\u2019s over 43 million conversations (Brandwatch, 2025)! And while big indulgences might be off the table, \u201clittle treat\u201d moments are booming, with more than 40,000 mentions every month.&amp;nbsp; Over 20% of marketers are now looking at how those small, feel-good moments can show up in their strategies. So grab your coffee (or your little treat of choice) and tune in. We\u2019re unpacking why comfort is converting and why looking back might just be the way forward. If we\u2019re not already friends on socials, let\u2019s connect!  Belle LinkedIn&amp;nbsp; Liz LinkedIn YMM Instagram&amp;nbsp; YMM LinkedIn&amp;nbsp;  Loving the pod? Don\u2019t forget to leave us a review. ","author_name":"Your Marketing Mates","author_url":"http:\/\/yourmarketingmates.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40137210\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198650190"}