{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Scaling Your Business and Mastering Social Media Strategy with Katie Brinkley","description":"In this episode of Traversing Entrepreneurship, Derek Dall\u2019Olmo interviews Katie Brinkley, founder of NextStep Social and Podcasting. They explore Brinkley\u2019s journey from aspiring sports reporter to agency owner, how she scaled her business from a solo venture to a team of eight, and the strategies that have helped her thrive in a competitive, male-dominated industry. Brinkley shares lessons on team building, company culture, leveraging social media for business growth, and defining success on her own terms.   Key Moments: \u2022 Katie Brinkley\u2019s Career Journey: From Denver to Sports Media \u2022 Transition from Radio to TV Marketing and the Birth of NextStep Social \u2022 Scaling from Solopreneur to Agency Owner \u2022 Standing Out in Male-Dominated Industries \u2022 Defining Success Through Freedom and Flexibility \u2022 Building a Strong Team and Company Culture \u2022 Evolution of Social Media: From MySpace to Modern Platforms \u2022 NextStep Social\u2019s Marketing Strategy and VIP Days \u2022 Sales Pipeline: Speaking, Networking, and Podcasting \u2022 Balancing Business Ownership with Personal Life \u2022 Advice for Entrepreneurs on Social Media Strategy   This episode provides actionable insights for business owners on scaling a business, managing a team, and creating a marketing strategy that drives real growth. Like, subscribe, and comment to join the conversation!   Connect with Katie Brinkley: LinkedIn: https:\/\/www.linkedin.com\/in\/katiebrinkley\/ Website: https:\/\/nextepsocial.com\/   Connect with Derek Dall'Olmo, CFP\u00ae, EA: Email: Derek@tremontefinancial.com LinkedIn: https:\/\/www.linkedin.com\/in\/derekdallolmo\/ Website: https:\/\/tremontefinancial.com\/about-us\/   About TreMonte and Traversing Entrepreneurship Podcast Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall\u2019Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family \u2014 and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned \u2014 and to get inspired about what might be possible in your own business.    Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as \u201cTreMonte\u201d). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte\u2019s goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.   This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.   Please email Derek Dall\u2019Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.   TreMonte Facebook Page | Follow Derek on LinkedIn    Subscribe: Apple Podcast  |  Google Podcasts  |  Amazon Podcasts  |  Stitcher  |  Spotify  |  Deezer  |  TuneIn    If you enjoy the show, please leave a review on iTunes to help others discover the podcast. ","author_name":"Traversing Entrepreneurship","author_url":"http:\/\/traversingentrepeneurshiip.libsyn.com\/TraversingEntrepreneurship","html":"