{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Mr. Incredible's Business Case for Boldness with Robert Schmidt","description":"\u201cAwesome hides on the other side of fear.\u201d In this episode, Michael Dargie talks with Robert Schmidt\u2014brand strategist, educator, and senior skydiving instructor based in Calgary, Alberta. Robert runs a national brand strategy firm called Box, where he helps organizations figure out who they are, what they stand for, and how to connect with the people that matter most. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Robert\u2019s superpower? Helping brands be something for someone\u2014not everything to everyone. He shares the importance of finding your unique point of view, creating internal alignment, and building brand from the inside out. With clients across Canada and team members as far away as Beirut, Robert\u2019s work is as global as it is grounded. They talk about how COVID reshaped his business, why teaching adult learners lights him up, and how skydiving became both a metaphor and a mindset. With over 1,000 jumps under his belt\u2014including future plans to jump over the pyramids of Giza\u2014Robert explains why fear is often the final gate before true awesomeness. They also cover his upcoming book about why brand deserves a permanent seat in the boardroom, and the 700% ROI some of his clients have seen from brand investments. His advice to rebels in waiting? Be awesome. Make the choice, take the leap, and be something for someone\u2014not everything to everyone. Quoteable Quotes \u201cAwesome hides on the other side of fear.\u201d \u201cBe something for someone, not everything to everyone.\u201d\u201cYou can\u2019t climb a mountain all at once. But you can take the next step.\u201d\u201cYour brand should have a seat at the boardroom table.\u201d\u201cIf you\u2019re not choosing awesome, what are you choosing?\u201d Episode Highlights What He Actually Does | Brand strategy, storytelling, and adult educationRemote Before It Was Cool | Selling the office and going nationalSkydiving Instructor | 1,000+ jumps and a love of wingsuitsFuture Plans | Jumping over the pyramids of Giza from a C-130Teaching Style | Creating \u201caha\u201d moments for grown-upsFrom Science to Strategy | His path from microbiology to marketingThe Book | Arguing for brand at the boardroom tablePeople First | Why human connection matters more than everThe Restaurant Test | Ask them what they would eatHot Enough to Break Your Nose | A taco story for the agesAdvice to Rebels | Choose awesome. Be real. Take the leap. Links From Episode We Are Box Website (https:\/\/wearerebox.com) Robert on LinkedIn (https:\/\/www.linkedin.com\/in\/brandingstrategist\/) Robert on Facebook (https:\/\/www.facebook.com\/robert.schmidt.7374) About the Host of The RebelRebel Learn more about Michael Dargie, his book on branding, and cool tools he built at https:\/\/MichaelDargie.com  ","author_name":"The RebelRebel Podcast","author_url":"http:\/\/www.therebelrebelpodcast.com","html":"