{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Fixing A Stranger\u2019s Beauty Business In Under 20 Minutes: Marketing Strategies","description":"CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat\u2026 and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist\u2019s business in real time and shows exactly how to go from \u201ckind of booked\u201d to fully booked \u2014 and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: \u2714 Visibility \u2714 Booking \u2714 Service Delivery If you\u2019re relying mostly on word-of-mouth\u2026 If you\u2019re 60\u201370% booked but not consistently full\u2026 If you want to double your income but don\u2019t know where to start\u2026 This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don\u2019t know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable. \ud83d\udd11 5 Key Points From This Episode   Most beauty pros don\u2019t build teams because they don\u2019t have predictable marketing. Renting feels \u201csafer\u201d than leading \u2014 but it limits income potential.   There are 3 Machines in Every Beauty Business:   Visibility Machine (awareness)   Booking Machine (conversion)   Service Machine (retention)     Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability.   Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently.   Email marketing is the lowest hanging fruit. Most beauty pros already have the leads \u2014 they just aren\u2019t nurturing them.   \ud83d\udc96 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com\/mastermind \/\/ BEAUTY BIZ SECRETS FACEBOOK GROUP!&amp;nbsp; \/\/ BOOKED AND BUSY CHALLENGE \/\/ FREE BEAUTY BUSINESS AUDIT \/\/ www.SheilaBella.com |&amp;nbsp; \/\/ Instagram: @CEOglowshow &amp;amp; @realsheilabella &amp;nbsp; ","author_name":"CEO Glow Show","author_url":"http:\/\/prettyrich.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40131845\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40131845"}