{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 180: Influence Is the Currency of Your Market","description":"Last week, we retired the Attention Myth. This week, we go one level deeper. If attention is no longer the advantage, what is? In Episode 180, I make the case that we\u2019ve moved from an attention economy into an influence economy\u2014and most brands are still optimizing for the wrong currency. Attention is rented. Influence is owned. Attention spikes. Influence compounds. In this episode, I explore:   The difference between rented visibility and owned reputation   Why being seen no longer guarantees being chosen   How influence transfers confidence\u2014not just information   Why judgment, clarity, and human signal matter more in an AI-saturated market   The return of long-form thinking as a credibility signal   What it actually means to build authority that carries forward   If your marketing feels active but not cumulative\u2026 If you\u2019re visible but not converting the way you should\u2026 If you suspect the real issue isn\u2019t content volume but positioning depth\u2026 This episode will challenge how you measure traction. Because influence doesn\u2019t reset to zero. It builds. &amp;nbsp; Brand for Good Links Reach out for a review of your content: connect@prosperforpurpose.com Register for the Brand Influence Accelerator: https:\/\/bia.prosperforpurpose.com\/ Follow Lorraine on LinkedIn: https:\/\/www.linkedin.com\/in\/lorraineschuchart\/ Follow Lorraine on Instagram:&amp;nbsp;@lorraineschuchart Follow Prosper for Purpose on Instagram:&amp;nbsp;@prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https:\/\/www.facebook.com\/groups\/peerlessbrands Additional resources from Prosper for Purpose: https:\/\/www.prosperforpurpose.com Episode link:  https:\/\/theprosperproject.libsyn.com\/website\/episode-180-influence-is-the-currency-of-your-market ","author_name":"Brand for Good","author_url":"https:\/\/prosperforpurpose.com\/prosperproject\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40130650\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40130650"}