{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 231: Your Name Is Your First Marketing Asset (And Most STR Owners Get It Wrong)","description":"Let\u2019s talk about something that feels personal\u2026 but is actually wildly strategic. Naming your short-term rental or micro resort sounds fun (and it is!), but more importantly... it\u2019s positioning. It\u2019s perception. It\u2019s your first marketing asset. And I see so many owners starting with the name before they\u2019ve ever gotten clear on their guest, their brand messaging, or the experience they\u2019re actually building. In this episode, I\u2019m walking you through why that\u2019s backwards, and what to do instead. We\u2019re diving into real client stories, including why Freestone Lodge became Silvarra, how Josephine\u2019s Ridge was rooted in legacy and storytelling, and why Cabins on the Cumberland was a strategic SEO decision. Your name should signal a feeling. It should act like a magnet for the right guest. And yes, sometimes SEO matters, but it has to work alongside strategy, not replace it. If you\u2019ve been stuck on what to name your property (or wondering if you got it right), this episode will give you a framework that supports bookings, brand equity, and long-term growth. If you\u2019re building something meaningful, don\u2019t let the name be an afterthought. It deserves more than five minutes and a ChatGPT prompt. Enjoy this episode! Connect with Steph: @theweberco ","author_name":"Branded & Booked","author_url":"https:\/\/anchor.fm\/astoldbyus","html":"