{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"223: She 12X'd Click Through Rates in 4 Calls (Here's How) - McCall Jones","description":"Most people become a different person on camera: stiff, awkward, forgettable. McCall Jones has helped thousands fix this (including Russell Brunson...38% conversion increase). Here's how. McCall Jones took someone who was &quot;so awkward on camera that nobody would buy&quot;... and 12X'd her click-through rate in just four calls. Today she runs Charisma Hacking, where she's helped thousands of entrepreneurs\u2014including Russell Brunson\u2014unlock their natural charisma on video. The result? Russell's sales event saw a 38% conversion increase. In this conversation, McCall reveals: \u2022 Why &quot;Prim Proper Professional&quot; is destroying your video conversions \u2022 The counterintuitive discovery that opposite advice works for different people \u2022 How she built 54 different &quot;Charisma Style&quot; combinations using data science \u2022 The personalized video thumbnail trick that gets 10X more responses \u2022 The Charisma Loop framework: Center, Off-Center, Trigger, Bridge \u2022 The 16 emotions that make people buy (and when they need to feel each one) \ud83d\udcda FREE RESOURCE: Get McCall's Charisma Style Assessment + Video Presence Checklist \u2192 https:\/\/podcast.stu.me CONNECT WITH MCCALL: \u2022 Website: https:\/\/charismahacking.com \u2022 Instagram: https:\/\/instagram.com\/McCallJonesOfficial CONNECT WITH STU: \u2022 Website: https:\/\/stu.me \u2022 Book &quot;Predictable Profits&quot;: https:\/\/a.co\/d\/4GIi1uz \u2022 Instagram: https:\/\/instagram.com\/stumclaren \u2022 Podcast: https:\/\/podcast.stu.me \u2022 Membership.io: https:\/\/membership.io Subscribe for new episodes every week! ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40121065\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0bc4cc\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200489110"}