{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 355: Stop Selling Features","description":"If people are interested in your offer but not buying, you might be trying to solve the wrong problem.   In this week\u2019s episode, I\u2019m breaking down why tweaking your price, adding more calls, or restructuring your offer isn\u2019t what actually makes it irresistible to the right buyer.   Here\u2019s the truth: people don\u2019t buy features \u2014 they buy the future.   We\u2019re talking about: Why selling deliverables slows down your sales process The real reason objections around price, timing, and structure show up How feature-based messaging attracts window shoppers, not buyers What it actually looks like to sell the result your ideal client wants   If sales feel slower than they should and you\u2019re tempted to change your offer again, this episode will help you tighten your messaging, call in higher-quality leads, and sell without needing a launch, funnel, or deadline.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I\u2019ll show you how to add $5K\u2013$10K\/month\u2026without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I\u2019d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap \u201cWrite a Review\u201d & enter a brief review Press send ","author_name":"Market Like a Boss","author_url":"http:\/\/marketlikeaboss.libsyn.com\/website","html":"