{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"235: Why should I choose your school? - Interview with Brendan Schneider","description":" School Marketing Journal with Brad Entwistle, Andrew Sculthorpe  and Belinda McCubbin Many school leaders feel they are doing \u2018all the right things\u2019 in marketing \u2013 posting consistently, investing in digital, telling their story \u2013 yet their school is still not being chosen by prospective parents. In this interview, Brad speaks with digital marketing practitioner Brendan Schneider about the real issue behind underperforming marketing \u2013 relevance. They discuss why differentiation is leadership work, how digital marketing simply amplifies unclear positioning, and a simple leadership exercise to uncover whether your team can clearly answer the question parents ask: \u2018Why&amp;nbsp;your school?\u2019  Episode Links:   SchneiderB Media   Get in touch at   smj@imageseven.com.au ","author_name":"smj:  school marketing journal","author_url":"https:\/\/www.imageseven.com.au\/school-marketing-journal-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40094870\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198517610"}