{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From CPQ to a Configurable Product Platform: Tacton\u2019s Nils Olsson","description":"In this CPQ Podcast episode, Frank Sohn sits down with Nils Olsson, Chief Strategy, Product, and Customer Officer at Tacton, to discuss how Tacton is evolving beyond traditional CPQ into a broader platform for configurable products. Nils shares his unique perspective as a former Tacton customer who joined the company in 2015, and explains why staying close to manufacturing customers\u2014through regular conversations across North America, Europe, and Japan\u2014is central to Tacton\u2019s strategy. He outlines why 2026 will be a transformative year, with new offerings planned not only for CPQ, but also for engineering, order fulfillment, and services. The conversation also explores how customers are responding to Tacton\u2019s recent acquisitions of Variantum and Serenytics, and where AI is delivering real value today. Rather than replacing core CPQ logic, AI is primarily being used to support product modeling, helping customers turn unstructured data into usable configuration knowledge faster and with less effort. Additional topics include hybrid sales models in manufacturing, the shift from ETO to CTO, and why trust, security, and enterprise certifications matter more than ever. Topics covered: The shift from CPQ to end-to-end configurability AI adoption in real-world CPQ projects Manufacturing sales and automation trends What\u2019s next for Tacton in 2026 A must-listen for anyone tracking the future of CPQ, configurable products, and manufacturing transformation. \ud83d\udd17 Learn more about Tacton at https:\/\/www.tacton.com\/  \ud83d\udcec Contact Nils on LinkedIn https:\/\/www.linkedin.com\/in\/nils-olsson-400715\/  ","author_name":"CPQ Podcast","author_url":"http:\/\/www.novuscpq.com","html":"