{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson","description":"In this episode of Programmatic Digest, H\u00e9l\u00e8ne sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today\u2019s programmatic-first world. Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms. Together, they break down what \u201cintegrated media planning\u201d really looks like inside an agency \u2014 including how teams collaborate across departments, develop strategic client briefs, define audiences, and build media plans that align with both business goals and consumer behavior. Dominique also explains how tools like Resonate help planners create detailed audience profiles and uncover where target consumers are most engaged \u2014 supporting the philosophy of truly \u201cfollowing the eyeballs\u201d across channels. The episode wraps with a thoughtful discussion on the role of AI in advertising, how teams are using tools like ChatGPT for idea generation and validation, and why human expertise and foundational planning skills remain critical as the industry shifts toward automation. \u2728 And don\u2019t miss the YouTube vodcast version of this episode, where H\u00e9l\u00e8ne shares a live demo of the agentic DSP technology mentioned in the conversation \u2014 showing what the future of AI-powered media buying could look like in practice.       \ud83e\udde0 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency\u00ae program, coaching, and community, we make learning programmatic clear, practical, and welcoming.  Our mission is simple: DSP access and education should be for everyone, not just a few. That\u2019s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go.  This library isn\u2019t a one-time thing \u2014 it\u2019s the full vault plus all future trainings, recordings, and guides.  Access it here: heleneparker\/com\/library     \u23f1 Timestamps: \u2022 [00:00] \u2013 Guest introduction and career origins. \u2022 [07:45] \u2013 Defining integrated media planning and channel management. \u2022 [11:50] \u2013 The strategy mindset: Case study on travel and tourism goals. \u2022 [19:40] \u2013 Audience research using the Resonate tool. \u2022 [25:35] \u2013 The "full-frontal" approach to planning and reporting. \u2022 [36:20] \u2013 Leveraging AI and ChatGPT for plan validation. \u2022 [43:00] \u2013 Agentic AI with the Infillion platform and streamlining the trader workflow. \u2022 [47:15] \u2013 The impact of AI on junior talent and fundamental knowledge. \u2022 [53:10] \u2013 Closing wisdom: "You are your greatest resource".     \ud83d\udc64 Meet Our Guest: Dominique Robinson \u2013 Integrated Media Supervisor at Luquire \ud83d\udcce Connect on LinkedIn: https:\/\/www.linkedin.com\/in\/dominiquelamontrobinson\/      \ud83d\udcbb Meet The Team: H\u00e9l\u00e8ne Parker \u2013 Chief Programmatic Coach \ud83c\udf10 heleneparker.com\ud83d\udd17 LinkedIn Manuela Cortes \u2013 Co-Host, Programmatic Digest en Espa\u00f1ol \ud83d\udd17 LinkedIn     \ud83c\udf93 Learn Programmatic: For Individual Buyers: heleneparker.com\/library Subscribe to the Newsletter: heleneparker.com\/newsletter Be the first to find out free programmatic training workshop: https:\/\/www.heleneparker.com\/waitlist\/     \ud83d\udcf2 Follow Us: \ud83d\udd17 LinkedIn \u25b6\ufe0f YouTube   ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"