{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Scaling Your Home Service Business with Jen McKee","description":"Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today\u2019s market. Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like an afterthought. They also dive into what makes a business scalable long-term, including profitability, building an asset (not a job), and why the right rooms and relationships are often the fastest path to growth. If you are serious about scaling your business, this episode will give you both the mindset and the marketing strategy you need. What You Will Learn in This Episode \u2022 Why video is one of the biggest marketing advantages in home services right now \u2022 How Google is indexing videos from Instagram, Facebook, TikTok, and YouTube \u2022 The simple checklist that helps your videos show up in search \u2022 Why your social media bio must clearly say what you do and where you do it \u2022 How to scale with profits, not just revenue \u2022 Why every owner should be building a business asset, not just a job \u2022 The real value of conferences, networking, and being vulnerable in the right rooms \u2022 Why you should seek advice from contractors who have actually done the thing \u2022 How to build your presence as a leader, brand, and business in your market Timestamps 00:00 Google is indexing all your videos now 03:10 Who Jen McKee is and what Kee Hart Marketing does 04:03 The Growth Experience conference (profits, people, presence) 10:55 Why great conferences avoid sales pitches 15:53 Why contractors should learn marketing from contractors 24:05 The mindset of continuous growth and not settling 25:17 Build an asset, not a job 26:34 The real value of conferences is your network 30:36 Stop having imposter syndrome (everyone has value) 36:16 Should contractors use AI for content? 43:18 How to get your videos indexed by Google right now 48:22 The Growth Experience details and how to get tickets Follow the Host and Guest Tersh Blissett: https:\/\/www.linkedin.com\/in\/tershblissett\/  Josh Crouch: https:\/\/www.linkedin.com\/in\/josh-crouch\/  Jen McKee: https:\/\/www.linkedin.com\/in\/jen-mckee-72114824\/  Kee Hart Marketing: https:\/\/keehartmarketing.com\/  Kee to Growth Podcast: https:\/\/www.youtube.com\/@KeetoGrowthPodcast&amp;nbsp; Connect with Us \u2022 LinkedIn - https:\/\/www.linkedin.com\/company\/service-business-mastery  \u2022 TikTok - https:\/\/www.tiktok.com\/@servicebusinessmastery  \u2022 Facebook Group - https:\/\/www.facebook.com\/groups\/servicebusinessmasterypodcast  \u2022 Instagram - https:\/\/www.instagram.com\/servicebusinessmasterypodcast \ud83d\udc49 Enroll Today - https:\/\/bit.ly\/3CZTDte \ud83d\ude80 Get Your 14-Day Free Trial with CallRail! \ud83d\udc49 Visit: https:\/\/www.callrail.com\/sbmpod This episode is kindly powered by: UpFrog:&amp;nbsp;upfrog.com MarketStorm: https:\/\/marketstorm.ai\/ CallRail: https:\/\/www.callrail.com\/  CompanyCam: https:\/\/companycam.com\/&amp;nbsp; ","author_name":"Service Business Mastery for Skilled Trades: HVAC, Plumbing &amp; Electrical Home Service","author_url":"https:\/\/www.servicebusinessmastery.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40072645\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198459810"}