{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Empire Ag: Navigating Farm Business, Commodity Cycles & Succession with Jonathon Haralson","description":"Farm businesses today are navigating increasing complexity \u2014 volatile commodity markets, rising input costs, succession pressures, and the need to think more strategically than ever before. In this episode of The Impact Farming Show, we sit down with Jonathon Haralson, rancher, farmer, and Founder of Empire Ag, to explore the realities producers are facing and the opportunities that still exist in modern agriculture. Jonathon shares his personal journey growing up during the farm crisis of the 1980s, how those experiences shaped his outlook on risk and business management, and the path that led him to ranching and eventually founding Empire Ag. Through his work helping producers solve complex financial and operational challenges, Jonathon offers practical insights into what\u2019s working, what\u2019s not, and where agriculture is headed next. From navigating difficult grain markets and strong cattle cycles, to identifying growth opportunities, succession planning, and preparing the next generation for leadership \u2014 this episode delivers honest, experience-driven insight for producers looking to strengthen their farm business. Episode Highlights \u2022 Jonathon\u2019s upbringing during the 1980s farm crisis and how it shaped his perspective on agriculture and risk \u2022 The journey from rancher and farmer to earning his broker\u2019s license and helping producers solve business challenges \u2022 Why Jonathon launched Empire Ag and the solutions the company provides to producers \u2022 The most common business struggles farmers face today \u2014 and how they can address them \u2022 Why advisory organizations like Empire Ag are gaining traction across agriculture \u2022 Jonathon\u2019s outlook on commodity cycles, including challenges in grain and opportunities in cattle \u2022 How producers can spot emerging opportunities and prepare for the future of farming \u2022 Practical succession insights for families preparing the next generation to take over the farm \u2022 Jonathon\u2019s advice for young producers entering agriculture today Timestamps 00:00 \u2013 Introduction to Jonathon Haralson Background, ranching roots, and founding Empire Ag 3:36 \u2013 Growing Up During the 1980s Farm Crisis Lessons learned and how it shaped Jonathon\u2019s risk management mindset 6:33 \u2013 Starting His Career in Agriculture Early career experiences and building a foundation in agriculture 10:00 \u2013 The Financial Challenges for Young Farmers Entering the Space  Challenges and starting up farming now will look completely different now 17:40 \u2013 Starting His Own Farm Operation Challenges and getting gritty to start his operation 25:30 \u2013 Cost of Living Crisis in Agriculture & Challenges of Starting Jonathon and Tracy chat about the cost-of-living crisis and journey of entrepreneurship 36:12 \u2013 Entering the Advisory Space Obtaining his broker\u2019s license and recognizing the common challenges producers face 37:30 \u2013 Launching Empire Ag What the company does and the business solutions it provides to producers 47:00 \u2013 Why Farm Advisory Services Are Growing Increasing complexity in farm business management and decision-making 54:41 \u2013 Who Empire Ag Serves  The types of producers seeking advisory services and the issues they face 1:06:30 \u2013 Challenges & Spotting Opportunities in Agriculture\u2019s Future Strategic thinking and positioning farm businesses for long-term success 1:15:38 \u2013 Challenges in Agriculture Right Now  Reviewing everything as costs are up, commodities are down, markets are changing 1:27:40 \u2013 Succession Planning Realities & Final Thoughts Common mistakes and how families can better prepare for transition If you want real-world insight into managing farm risk, spotting opportunity, and preparing your operation for long-term success, this is an episode you won\u2019t want to miss. Thanks for tuning in, Tracy SHOW RESOURCES Empire Ag Website https:\/\/youragempire.com \ud83d\udd17 FREE DOWNLOAD: Transition Planning Resource Guide. Tracy shares a new free tool for listeners eager to learn more about transition planning. https:\/\/www.farmmarketer.com\/impact_farming_show\/free_resources ======= \ud83d\udd0e Related Phrases: Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #FarmBusiness #FarmLife #Agriculture #Farming \u26a0\ufe0f Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  \u00a9 The Impact Farming Show: Produced by Farm Marketer ","author_name":"Impact Farming","author_url":"http:\/\/impactfarming.libsyn.com\/website","html":"