{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing Isn\u2019t Your Problem (This Is)","description":"If marketing feels heavy, awkward, or like something you\u2019re just \u201cbad at\u201d\u2026 this episode is for you. In this week\u2019s show, I\u2019m unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small. Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others. Because the truth is, most of the time it\u2019s not your strategy that\u2019s broken. It\u2019s the beliefs you\u2019re carrying about what marketing is, what it\u2019s supposed to look like, and who it\u2019s for. In this episode, we talk about: Why \u201cbuild it and they will come\u201d is one of the biggest time-wasters in business The real difference between marketing and selling (and why confusing the two makes everything harder) Why social media is not the only way to market your work Why niching by values beats demographics every time The myth of \u201cethical marketing\u201d that quietly keeps wellness professionals invisible Why consistency matters more than perfection And why you\u2019re not bad at marketing, you\u2019ve just been measuring it the wrong way I also share how I grew my business without fancy websites, polished branding, or perfect content, and why letting people see you will always outperform trying to get marketing \u201cright\u201d. If you\u2019ve been telling yourself: \u201cI\u2019m just not cut out for marketing\u201d \u201cI hate selling\u201d \u201cI don\u2019t want to be annoying\u201d \u201cI\u2019ll show up once it\u2019s perfect\u201d This episode will gently, firmly, and honestly challenge that. \ud83c\udfa7 Listen now and then come and tell me which myth hit closest to home. \ud83d\udce9 DM me over on Instagram @kirstykianifard and let\u2019s carry the conversation on there. ","author_name":"The Wellness Business Show","author_url":"https:\/\/www.kirstykianifard.com","html":"