{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Nick Gerlich","description":"This week on Hey Amarillo, we\u2019re joined by Dr. Nick Gerlich \u2014 longtime marketing professor at West Texas A&amp;amp;M University, writer, and passionate chronicler of regional travel and Route 66. Nick shares his journey through academia, what it\u2019s like teaching marketing in a constantly evolving digital landscape, and how he works to keep students grounded in both fundamentals and emerging trends. We also hit the open road, talking Route 66 \u2014 its beginnings, heyday, decline, and the very real possibility of a rebirth as America\u2019s Mother Road. Smart, curious, and endlessly adventurous, Nick brings a genuine appreciation for this place and the stories that make it matter. From classrooms to highways, this conversation is all about learning, movement, and paying attention to the roads \u2014 literal and figurative \u2014 that shape us. ","author_name":"Hey Amarillo","author_url":"http:\/\/heyamarillo.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40034285\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/058bf9\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198356445"}