{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Culture by Design: Unlocking Alignment, Growth and Impact with Niall Cluley","description":"On this episode of The Evolve to Succeed Podcast, Warren sits down with Niall Cluley, Managing Director and shareholder at Dragonfish, a culture and performance consultancy helping ambitious brands unlock alignment, growth and long-term impact. Niall shares his journey from corporate leadership roles at global brands including Fitness First and Vodafone, to becoming Dragonfish\u2019s founding client before stepping into ownership.  The conversation explores what culture really is beyond posters on the wall, why values alone are not enough, and how leaders can intentionally shape the \u201cecosystem\u201d of behaviours, systems and experiences that drive performance. You\u2019ll hear about the six signatures of high-performing organisations, how to maintain momentum after a culture \u201cproject\u201d, why impact matters more than engagement alone, and how AI and rapid change are reshaping the way organisations think about people and performance. If you\u2019re leading a growing business, scaling a team, or preparing for succession or exit, this episode offers practical insight into making culture a true competitive advantage. If you enjoyed the episode, please subscribe, share, and leave a review to support the show.   What The Episode Covers Niall\u2019s journey from corporate leadership to culture consultancy What culture really means in practical business terms Founder fingerprints and scaling beyond founder energy Why values alone don\u2019t drive performance The importance of vision as a North Star Working backwards from the future to maintain alignment The six signatures of high-performing organisations Measuring culture in tangible, performance-linked ways The impact of AI and rapid change on organisational culture Chapters \/ Timestamps 00:00 \u2013 Introduction 00:44 - What does Dragonfish do and why does culture matter? 03:00 \u2013 When did you realise performance and culture are inseparable? 06:00 \u2013 What does it really feel like to leave corporate and build your own consultancy? 10:20 \u2013 What does culture actually mean in practical terms? 14:30 \u2013 How much of culture is founder-driven versus intentional design? 18:00 \u2013 How do you keep vision and purpose alive in everyday business life? 24:00 \u2013 What are the six signatures of high-performing organisations? 31:00 \u2013 How do you measure culture without it becoming \u2018wishy-washy\u2019? 41:00 \u2013 How will AI and rapid change reshape organisational culture? 46:30 \u2013 What leadership traits matter most when protecting culture? ","author_name":"Evolve to Succeed","author_url":"http:\/\/evolvetosucceed.libsyn.com\/website","html":"