{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CBP 296: The silent conversion killer in free or discounted consults","description":"Most Cash-Based practice owners don\u2019t struggle to get interest. They struggle to turn interest into commitment. You run or participate in an event that is filled with your ideal prospective patient... You offer free screens or discounted consults. People seem excited, but then they say things like, \u201cI\u2019m going to try this on my own,\u201d or \u201cI want to see how I do with the exercises,\u201d or \u201cLet me think about it.\u201d This episode tackles why that happens and how to stop it. It\u2019s pulled straight from a live Mastermind coaching call, where a practice owner finally started booking people from events, but then realized that converting those event leads required a different strategy than referrals or full-price evals. What You\u2019ll Learn in This Episode Why giving too much treatment, home program, or results too early quietly kills conversions How to pre-frame consults so patients don\u2019t default to \u201cLet me see how I do with these exercises\u201d The difference between \u201ceducating\u201d and creating buy-in in a first visit How to create a strong \u201cwow\u201d factor without accidentally making people cancel What to say so that patients commit, without you feeling pushy or salesy USEFUL INFORMATION: Check out our course: Cash-Based Practice Mastermind ","author_name":"The Cash-Based Practice Podcast","author_url":"https:\/\/drjarodcarter.com","html":"