{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Inside a Strategic Buyer\u2019s Playbook: Buyer\u2019s Corner with Sharon Van Zeeland, Rockwell Automation","description":" Sharon Van Zeeland | Vice President, Strategy & Corporate Development | Rockwell Automation  What do strategic buyers actually look for before they make an acquisition?  In this Buyer\u2019s Corner episode of the TechExits Podcast, Sharon Van Zeeland shares how Rockwell Automation approaches M&A\u2014from target identification and diligence through integration and value creation. Sharon explains what founders often misunderstand about buyer priorities, why profitability and focus matter more than ever, and how transparency can make or break a deal.  A must-listen for tech CEOs who want to understand how strategic acquirers think\u2014and how to position their company accordingly.  Key takeways:   \u2022 What strategic buyers value beyond revenue \u2022 How corporates assess product fit and risk \u2022 Why transparency speeds up M&A deals \u2022 How founders can prepare to be acquisition-ready  00:00 \u2013 Introduction & Sharon\u2019s background    01:00 \u2013 Rockwell\u2019s acquisition strategy    02:50 \u2013 What makes a company attractive to buyers    04:30 \u2013 Product and technology diligence    07:30 \u2013 Common red flags founders underestimate    09:15 \u2013 How deals get delayed or derailed    10:20 \u2013 Post-close integration realities    11:25 \u2013 Advice for founders planning an exit    13:10 \u2013 Closing thoughts    ","author_name":"TechExits Podcast","author_url":"http:\/\/techexits.libsyn.com\/website","html":"