{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#287: Kevin Anderson \u2014 The #1 New York Times Editor Behind 50+ National Bestsellers","description":"In this episode, Mike welcomes Kevin Anderson, New York Times bestselling editor and founder of Kevin Anderson & Associates, the world's largest and most prestigious book-writing firm, for a candid conversation about growth, delegation, and the hidden power of publishing. Kevin brings decades of experience working behind the scenes with top entrepreneurs, executives, and thought leaders to help them scale their impact through books. Kevin breaks down the most common mistakes entrepreneurs make, including trying to do everything themselves and waiting too long to bring in professional support. He explains why delegation isn\u2019t optional for scaling and how letting go of control is often the pivotal shift that unlocks real growth. The conversation then turns to Kevin\u2019s unexpected path into ghostwriting, which evolved into a firm that now collaborates on nearly 500 books each year. He pulls back the curtain on how high-level ghostwriting actually works, how collaborative teams preserve an author\u2019s voice and credibility, and why books remain unmatched as authority and marketing assets. Mike and Kevin also tackle the role of AI in publishing, exploring why technology hasn\u2019t replaced human storytelling, and the risks authors face when they rely on it too heavily. Smart, sharp, and packed with real-world insight, this episode is essential for entrepreneurs, authors, and anyone ready to scale their business with intention.   IN THIS EPISODE: \u27a1\ufe0f THE AUTHORITY ADVANTAGE: How publishing a book transforms credibility into long-term influence and opportunity \u27a1\ufe0f HUMAN OVER HYPE: How AI hasn\u2019t replaced authentic storytelling or strategic thinking \u27a1\ufe0f BUILT TO LAST: Creating teams, systems, and leadership structures that support expansion without burnout \u27a1\ufe0f SCALING WITH INTENTION: Why delegation\u2014not hustle\u2014is the true catalyst for sustainable business growth   \ud83d\udcd8 BONUS TAKEAWAY: The sooner you take action, whether publishing a book or hiring the right experts, the sooner your work compounds, builds authority, and opens doors that you won\u2019t access by waiting.   \ud83d\ude80 PERFECT FOR: Entrepreneurs, business owners, thought leaders, and aspiring authors who want their book to build real authority.   Resources Mentioned in This Episode: Thesis Editor Read Your Mind: Proven Habits for Success from the World's Greatest Mentalist Bren\u00e9 Brown\u2019s Books Simon Sinek\u2019s Books   Connect with Kevin:  Kevin Anderson & Associates  UK Office LinkedIn   Connect with Mike: Linktree   SPONSORS: Social Chameleon | Transform Your Podcast   AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor or affiliate? Email mike@socialchameleon.us   Copyright \u00a9 2026 Mike\u2019D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us ","author_name":"MIKE'D UP!","author_url":"https:\/\/mikeduppodcast.com","html":"