{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"e Long Game Most Surgeons Don\u2019t Play \u2014 Gregory D. Lewen, MD (Ep. 348)","description":"\ud83d\udcc5 Schedule Your Practice Growth Strategy Review \u2699\ufe0f Restart your practice in 7 days \u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f Gregory D. Lewen, MD, played the long game most surgeons don\u2019t play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice \u2013 What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Long Game Most Surgeons Don\u2019t Play Overall, the quiet decisions that lead to real leverage over time. Typically, most surgeons don\u2019t wake up and suddenly decide to go solo. Instead, the shift usually happens gradually. Often, it follows years of watching how different systems actually work. In this week\u2019s "Beauty and the Biz" episode, I spoke with Dr. Gregory Lewen. Specifically, he is a board-certified oculoplastic surgeon in Aventura, Florida. Notably, he followed a deliberate path into private practice.  Before opening his own office, Dr. Lewen trained in two distinct environments: First, a university setting focused on functional care Second, a private practice centered on cash medicine Consequently, that dual exposure shaped his strategy. Rather than chase volume or quick wins, he built a boutique, concierge-style practice. Instead, the foundation includes: Specifically, careful business planning Additionally, strategic location selection in a high-end market Gradually, a move away from insurance Consistently, a focus on service and trust Notably, one insight stood out: \u201cSomething changes when you put your ideas on paper. It becomes real \u2014 and there\u2019s no turning back.\u201d Additionally, we discuss: Importantly, why independence often matters more than speed Likewise, how early decisions protect long-term leverage Finally, the risks of growing too quickly Overall, this is a practical conversation. Ultimately, it focuses on building a sustainable surgical practice. P.S. Overall, growth rarely comes from doing more. Instead, it often comes from refining what already works. Additionally, if you\u2019d like help identifying that leverage in your practice, you can request a Practice Growth Review here. Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   \u2b07\ufe0f FREE BOOK: \ud83d\udcd5 Get my 5-Star Rated Book, "Your Aesthetic Practice \u2014 What Your Patients Are Saying," FREE! Just pay S\/H \u2705 STAY UPDATED: \ud83c\udf10 Catherine's Website \ud83d\udcdd Catherine's Blog \ud83c\udfa4 "Beauty and the Biz" Podcast \ud83d\udcfa "Beauty and the Biz" Videocast \ud83d\udd0a "Beauty and the Biz" on Apple Podcasts \ud83e\udd1d LET'S CONNECT: \u27a1\ufe0f Instagram \u27a1\ufe0f Facebook \u27a1\ufe0f Twitter \u27a1\ufe0f LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that\u2019s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you\u2019ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don\u2019t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It\u2019s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I\u2019ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let\u2019s grow your cosmetic revenue."  Visit Dr. Lewen's website  #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons  ","author_name":"Beauty and the Biz","author_url":"https:\/\/www.catherinemaley.com\/podcast\/","html":"