{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"662: Retention is King--but where does it start, with Kati Whitledge","description":"  In this episode, your host Kati Whitledge breaks down why client retention is the real growth engine for salon owners\u2014and how increasing retention by just 5% can boost profitability by up to 95%. She explains why repeat guests spend more, stay longer, and why the second visit is the true tipping point for loyalty. Kati shares practical strategies to improve rebooking, follow-up, and client engagement using smarter systems and more personal communication. She also reveals how better client-provider matching (instead of \u201cswipe-style\u201d booking) dramatically improves long-term results, including real-world success stories. If you want fuller books, stronger relationships, and more predictable revenue, this episode gives you a clear, simple game plan.   WATCH ON YOUTUBE:  https:\/\/youtu.be\/oRNOcyJ2xC4 &amp;nbsp;   GET MY BOOK!   From First Date to Forever; How to Market Like A Matchmaker:  https:\/\/joinmya.com\/from-first-date-to-forever-book&amp;nbsp; &amp;nbsp;   POWERED BY:&amp;nbsp;   JOIN mya!  joinmya.com &amp;nbsp;   LET\u2019S CONNECT!   BTT Instagram:  https:\/\/www.instagram.com\/beyondthetechnique   MYA Instagram:  https:\/\/www.instagram.com\/join_mya\/&amp;nbsp; &amp;nbsp;   FOLLOW KATI WHITLEDGE   Instagram:  https:\/\/www.instagram.com\/katiwhitledge\/   Get my favorite bio-hacking products:  CLICK HERE &amp;nbsp;   SPONSORS  Join the PBA:  https:\/\/www.probeauty.org\/ ","author_name":"Beyond The Technique Podcast","author_url":"http:\/\/katiwhitledge.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40017580\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40017580"}