{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"292: How to launch a platform when you've got no users [RERUN]","description":" How do you start a marketplace when you have no customers? Or a dating app with no users?  This is the classic chicken-and-egg problem every platform faces: you need both sides to attract either side.  In this episode, I break down six proven methods successful platforms used to solve this problem, including:  How Amazon converted from a pipeline business to a platform Airbnb's controversial (but effective) Craigslist strategy Why dating apps create fake profiles in the early days How Facebook started with just 500 Harvard students The $100M offer Joe Rogan received to switch platforms   You'll learn exactly how to get your first users when you're starting from zero.  This episode is part of a series on platform businesses. Listen to the full series:  Episode 90: What makes platform businesses so successful Episode 92:  How to get people to be nice to each other on your platform Episode 93:  Lessons from the Netflix C Suite Episode 94:  Learning effects: why getting more users isn't the only key to success   Resources mentioned:  Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You (Book)   Full transcript: https:\/\/www.techfornontechies.co\/blog\/292-how-to-launch-a-platform-when-you-ve-got-no-users-rerun  ","author_name":"Tech for Non-Techies - Practical app &amp; AI strategy for non-technical founders.","author_url":"https:\/\/www.techfornontechies.co\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40017575\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198457290"}