{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"219: Why Raising Your Price Helps You Sell More","description":"Most people think raising your price means fewer sales. But what if the opposite is true? We had a $300 program that was doing okay. Beginners kept telling us it was too expensive. So instead of lowering our price, we raised it to $3,000\u2014and more than doubled our best sales day ever. Fewer people on the webinar. Higher price point. Better results. In this episode, I'm breaking down why this works and the three lessons you can apply to your business right now.  In this episode, you'll learn: \u2022 Why targeting the right people is 25x more effective than broad marketing \u2022 How higher prices signal higher value (and why that helps you sell more) \u2022 Why excluding people makes the right people pay more attention \u2022 The premium pricing effect backed by research \u2022 Why your offer doesn't need more people\u2014it needs more of the right people &amp;nbsp; CONNECT WITH STU: \u2022 Website: https:\/\/stu.me&amp;nbsp; \u2022 Book &quot;Predictable Profits&quot;: https:\/\/a.co\/d\/4GIi1uz&amp;nbsp; \u2022 Instagram: https:\/\/instagram.com\/stumclaren&amp;nbsp; \u2022 Podcast: https:\/\/podcast.stu.me&amp;nbsp; \u2022 Membership.io: https:\/\/membership.io  Subscribe and leave a review if this episode helped you. ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40015850\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0bc4cc\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198287090"}