{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2350: The Website That Scored \u201cNegative One\u201d On Web Audit","description":"I don\u2019t know if you know it or not, but Level 10 Contractor will perform an audit on your website and score it on a scale of 1 to 100 for both Findability--which has to do with how well people can find your site when searching keywords on Google\u2026 and also Conversionability\u2026 which is how well your site is doing at converting lookers into leads. On Friday\u2019s podcast, Rich reviews a website audit with the marketing person at a Roofing company in Chicago\u2026 and, well, Rich found a site that actually scores less than ZERO. To be precise, the site scores a negative one. That\u2019s right, a negative one\u2026 out of 100 possible points. How does a website score less than zero? Well, let\u2019s find out. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40014690\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40014690"}